Tesla has officially entered the Indian market with the launch of its Model Y electric vehicle, starting at ₹60 lakh (approximately $70,000). The debut was marked by the opening of the company’s first showroom in Mumbai, located at the upscale Maker Maxity Mall in the Bandra Kurla Complex (BKC).
The sleek, minimalist showroom features Tesla’s black logo set against a white wall and displays a partially covered Model Y behind glass panels, attracting a curious crowd. This move marks Tesla’s long-awaited entry into the world’s third-largest automotive market.
Maharashtra Chief Minister Devendra Fadnavis attended the inauguration, expressing hopes that Tesla will eventually set up research, development, and manufacturing facilities in India. He encouraged the company to consider Maharashtra as a strategic partner in its growth.
"Mumbai represents innovation and sustainability," Fadnavis said, emphasizing that Tesla’s identity transcends automobiles — embodying design, technology, and environmental consciousness.
Tesla is launching two variants of the Model Y in India: a rear-wheel drive model priced at ₹60.1 lakh ($70,000) and a long-range version at ₹67.8 lakh ($79,000). These figures are significantly higher than prices in other markets due to India’s high import duties. For comparison, the Model Y starts at approximately ₹38.6 lakh in the US, ₹30.5 lakh in China, and ₹46 lakh in Germany.
Despite the premium pricing, Tesla is expected to appeal to affluent urban buyers, competing with German brands like BMW and Mercedes-Benz in the luxury EV segment. India’s broader electric vehicle market remains in its early stages but is growing steadily, led by domestic players like Tata Motors and Mahindra.
The Indian government aims to increase EVs to 30% of total car sales by 2030, up from 4% today, supported by various incentives and tax breaks to encourage adoption and foreign investment.
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